Okay ladies I know most of you at one point or the other have come home with a new eye shadow palette, and you're so excited about it. But raise your hand if three months later that palette is sitting at the bottom of your make-up drawer and you've only used two to three shades. That's why we've created the palette to end all palettes. Say hello to the new Full Exposure Palette. What makes this palette so special is that it's so much more than just gorgeous sets of neutrals. It's a palette that is actually going to give you the most gorgeous eyes ever by focusing on your eye shape. We basically focused on the three E's of eye make-up, essential, effortless, and enhanced for your eye shape. Essential, the first thing you need from a palette is a set of gorgeous shades that are always going to be essential in your make-up kit. We have fourteen of them right here in these amazing universally flattering neutral shades. These colors look good on everyone. We have covered the entire spectrum from nudes to blacks. The formula is super blendable and totally crease resistant. Plus the long wearing shimmer works perfectly with velvety smooth mattes. You can make any look with these fourteen neutrals. I'm talking minimally pretty to super sexy smoky. Effortless, the last thing you want to do is be confused about how to apply the different shades, but this palette right here takes all the guesswork out of doing your eyes. First you've got your shimmers up at the top and mattes along the bottom. So you can decide how much shimmer you want in your look. Then we have the amazing little insert with the how-to's. Finally there's a fantastic double ended brush we've made just for this palette to make applying the shadows so, so easy. One side is fluffy and perfect for blending matte shades, and the other is flat. Easily lay down the shimmer shades without sparkle overload. We've made one side white and one side black so you won't have to worry about dipping a light shade into a dark shade. Last but definitely not least, enhanced for your eye shape. One of the most important things I've learned on set from hundreds, maybe thousands of people I've worked on, is how important shape is when applying eye shadow. The look that looks amazing on your friend might not be great for you. So your eye shape should actually determine how to apply the shadow. Our awesome R and D team went out and looked at more than five thousand eyes. They ID'd six main shapes, so we've created these custom looks for each shape to show you how to get the most out of your gorgeous eyes. We've got looks for day and night plus a defined look for each eye shape so you're totally covered. And of course you can make these looks work with practically any combination of the shades. If I only had this one palette in my kit from now on, I'd be totally covered on set. It works on every skin tone, and every eye shape. So I can use it for big deal photo shoots and for my own instagram selfies. I love this palette, it's the little black dress of eye make-up. So what's next and how do you make the most of this palette? Well if you're not sure about your eye shape, we can help you figure it out. Or if you already know your eye shape, we can show you how to get the look that'll make your eyes the most gorgeous they can be. We've got videos for eye shapes and all different looks for each shape. All you have to do is visit our You Tube channel or smashbox.com to find them.